Director of Ecommerce & Digital Marketing

Location: Costa Mesa, Ca
Date Posted: 12-06-2017
Director of Ecommerce & Digital Marketing Amen Clinics/BrainMD-Costa Mesa, CA
Amen Clinics/Brain MD is seeking an accomplished Director of Ecommerce and Digital Marketing with a proven track record of success in driving Ecommerce and Online marketing.
In this role, you will collaborate across the Amen Brand Enterprise, working with professionals to champion Brain Health in all aspects of the business.
Supplement Experience: highly preferred
The Amen Clinics, Amen University, BrainMD and Brain Fit Life brands are dedicated to helping people have better brains and better lives.
Dr. Daniel Amen, founder of the Amen Brands, is a distinguished fellow of the American Psychiatric Association, a pioneer in the field of brain SPECT imaging and a #1 New York Times best-selling author.
BrainMD, founded by Dr. Amen, is a line of high-quality, doctor-formulated, brain-directed nutritional supplements.
Essential Duties and Responsibilities
  • Responsible for driving e-commerce and online marketing for BrainMD.
  • Supervise and manage internal staff to ensure collaboration, team cohesiveness and successful marketing outcomes across Brands.
  • Oversee projects, deadlines and budgeting for 3rd party vendors.
  • Full ecommerce P&L oversight including revenue plan, gross profit and net income target responsibilities that align with company objectives.
  • Manage expense budgets to maintain efficient investments in marketing tactics.
  • Oversee website performance improvement process with a mobile first approach. Identify technology updates on support conversion rate optimization efforts.
  • Maintain KPIs for website performance such as site speed and cart abandonment.
  • Collaborate with Product Marketing and Operations teams to identify seasonal campaign pushes.
  • Work closely with Content team on online content calendar and recommend strategic content updates to branded website. Ensure website messaging is aligned with social media channels.
  • Create and implement campaigns to grow our online audience, website traffic and social media followers.
  • Create and deploy channel based direct to consumer marketing tactics including but not limited to search/SEO, email, social media, and online advertising to support campaigns.
Knowledge, Skills and Abilities Required:
  • Bachelor's degree in business administration, economics, information technology or marketing.
  • 5+ years of experience in direct-to-consumer online marketing, including direct management of ecommerce teams.
  • Mobile first mindset with demonstrated experience in leading mobile ecommerce websites.
  • Ability project manage website design and programming initiatives, strong understanding of website programming.
  • Experience creating, executing and evaluating online marketing campaigns including email, search/SEO, advertising, social media.
  • Process oriented ability to multi-task and pay attention to detail.
  • Experience working in a fast paced environment with multiple projects/deadlines.
  • Must be able to work independently and as a member of a team.
  • Strong skill using Microsoft Office suite (MS Word, Excel, PowerPoint, and Entourage).
  • Passion for health and wellness.
  • Ability to drive reporting and decision making within direct reports as well as other departments.
  • Effective presentation of information and strong verbal and written communication skills
  • Ability to establish good relations with all levels of employees.
What We Offer
  • The opportunity to be part of a pioneering, collaborative workplace.
  • A healthy work environment.
  • Free 60 minute nutrition session with a Nutrition Provider.
  • Family and Friends discount on Amen Clinic Services.
  • Free Lifetime employee membership to Brain Fit Life.
  • Gym membership incentive.
  • Employee discounts on supplements and other products.
  • Access to “Corporate Perks”, Employee Pricing program.
  • Comprehensive benefits package, including medical, dental, vision, FSA, Life Insurance, LTD, sick, vacation holidays.
We are dedicated to helping people have better brains and better lives!
Come and make a difference with us!
Amen Clinics is an Equal Opportunity Employer
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